Almost every day Facebook tells me I'm gay (not that there's anything wrong with that), and I need more gay activities in my life. It all started about a year ago, when I noticed that the advertising tiles on the right side of Facebook's secondary pages were getting increasingly colorful... rainbow colored in fact. Over the months I wondered about the origin of these ads and what I might have typed or clicked to become a blip on Facebook's gaydar.
Somewhere in an advertising database deep in the bowels of FB headquarters it says "Oh Hell Yeah" in the "GAY?" field next to my name. I don't care about the ads one way or the other. I usually ignore them, but I couldn't stop thinking about how it all worked.